February 2022

Rate Your Practice with These 8 Retail Optical Benchmarks

As an eye care professional, you understand the importance of your optical’s revenue and its critical role in the survival and growth of your practice. But, how do you know if it is performing as well as it could be, or how it is performing compared to the national average? Fortunately, there are some simple calculations you can do to find out how your optical is performing and where improvements can be made.

How to Attract New Patients

Attracting new patients can be achieved in dozens of ways, from traditional referrals to digital marketing campaigns. Though there are many methods, several tried and true best practices will set your strategy up for success whatever your approach. Below are some effective ways – online and off – to increase your practice’s patient volume.

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