5. What Information Do Cookies Collect?

Cookies and similar technologies collect various types of information, including:

5.1 Technical Information

• IP address and general geographic location (city/state level)
• Browser type, version, and language settings
• Operating system and device type (desktop, tablet, mobile)
• Screen resolution and display settings
• Referring website or source (how you found our Website)
• Internet service provider (ISP)

5.2 Usage Information

• Pages viewed and navigation paths through our Website
• Time spent on each page
• Links clicked and buttons pressed
• Documents or resources downloaded
• Forms viewed and submitted
• Date and time of website visits
• Scroll depth and interaction patterns

5.3 Advertising and Marketing Information

• Whether you arrived from a paid advertisement
• Which ads you've seen and interacted with
• Conversion events (form submissions, phone calls, email clicks)
• Whether you've visited our Website before (returning vs. new visitor)
• Interest categories based on browsing behavior

5.4 Preferences and Settings

• Form data you've entered (to help auto-complete future forms)
• Content preferences and interests
• Communication preferences

Important Note: Cookies do not collect your name, email address, phone number, or other directly identifiable personal information unless you voluntarily provide such information through forms on our Website. Cookies primarily collect technical and behavioral data that, when combined with other information, may be associated with you.

6. How to Control and Manage Cookies

You have several options to control and manage cookies on our Website. Please note that blocking certain cookies may impact your Website experience and functionality.

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can typically:

• View which cookies are stored on your device and delete them individually or all at once
• Block third-party cookies while allowing first-party cookies
• Block cookies from specific websites
• Block all cookies from being set (not recommended, as this will impair functionality)
• Set cookies to be deleted automatically when you close your browser

Browser-Specific Instructions:

• Google Chrome: Settings → Privacy and security → Cookies and other site data
• Mozilla Firefox: Options → Privacy & Security → Cookies and Site Data
• Safari (Mac): Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Manage and delete cookies
• Safari (iOS): Settings → Safari → Block All Cookies
• Chrome (Android): Chrome menu → Settings → Site settings → Cookies

For detailed instructions specific to your browser version, visit allaboutcookies.org or search your browser's help documentation.

6.2 Analytics Opt-Out

Google Analytics: You can prevent Google Analytics from collecting and processing data about your website usage by installing the Google Analytics Opt-out Browser Add-on:

• Download at: tools.google.com/dlpage/gaoptout
• This add-on works with Chrome, Safari, Firefox, and Microsoft Edge
• Once installed, it prevents Google Analytics from collecting data on all websites you visit

6.3 Advertising Opt-Out

You can opt out of targeted advertising from specific platforms through their privacy settings:

Google Ads:

• Google Ads Settings: adssettings.google.com
• Turn off "Ad Personalization" to opt out of interest-based advertising across Google services

Microsoft Advertising:

• Microsoft Privacy Settings: account.microsoft.com/privacy/ad-settings
• Manage personalized advertising preferences

LinkedIn:

• LinkedIn Ad Preferences: linkedin.com/psettings/guest-controls
• Control how LinkedIn uses your data for ads

Facebook:

• Facebook Ad Preferences: facebook.com/settings?tab=ads
• Manage your ad preferences and opt out of interest-based advertising

6.4 Industry Opt-Out Tools

You can also use industry-wide opt-out platforms to manage advertising cookies from multiple providers at once:

• Digital Advertising Alliance (DAA): optout.aboutads.info
• Network Advertising Initiative (NAI): optout.networkadvertising.org
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.eu (for European visitors)

6.5 Mobile Device Settings

Mobile devices have settings that limit ad tracking:

iOS (iPhone/iPad):

• Settings → Privacy → Tracking → Toggle off "Allow Apps to Request to Track"
• Settings → Privacy → Apple Advertising → Toggle "Personalized Ads" off

Android:

• Settings → Google → Ads → Opt out of Ads Personalization
• Settings → Privacy → Ads → Delete advertising ID

Important: Opting out of advertising cookies does not mean you will stop seeing advertisements. It means the ads you see will be less relevant to your professional interests and activities.

7. Third-Party Cookie Policies

Third-party services that set cookies on our Website have their own privacy policies and cookie policies. We encourage you to review these policies to understand how these companies collect and use information:

• Google (Analytics & Ads): policies.google.com/privacy
• Microsoft (Advertising): privacy.microsoft.com/privacystatement
• LinkedIn: linkedin.com/legal/privacy-policy
• Facebook/Meta: facebook.com/policy.php
• MailChimp (Intuit): mailchimp.com/legal/privacy/

SMCG is not responsible for the privacy practices of these third-party services. These companies may use cookies for purposes beyond our Website, such as tracking you across other websites you visit.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in:

• The cookies and tracking technologies we use
• How we use cookies and the purposes they serve
• Third-party services we integrate with
• Legal or regulatory requirements
• Industry best practices

When we make changes to this Cookie Policy, we will:

• Update the "Last Updated" date at the top of this policy
• Post the updated policy on this page
• For material changes, provide notice through our Website or email

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. Your continued use of our Website after changes are posted constitutes your acceptance of the updated Cookie Policy.

9. Questions and Contact Information

If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us:

Related Policies:

• Privacy Policy: sullivanmcg.com/privacy-statement/ - Learn how we collect, use, and protect your personal information
• Terms of Use: sullivanmcg.com/terms-of-use/ - Understand the terms governing your use of our Website
• Legal Disclaimer: sullivanmcg.com/disclaimer/ - Important disclaimers about Website content and use