Experience. Expertise. Results.
SMCG HELPS SIMPLIFY
RUNNING YOUR PRACTICE
SMCG FOCUSES ON THE SIX PILLARS OF PRACTICE SUCCESS
REVENUE CYCLE MANAGEMENT/BILLING
Full Medical Billing Solutions, Billing Assessment & Analysis, Coding Compliance, Payer Matrix Report and Fee Schedule Analysis
CREDENTIALING
Payor Credentialing, Payor Contract Negotiations, Ongoing Credentialing Maintenance, Licensure and Certifications Maintenance
OPERATIONS/LEADERSHIP
Full Service Practice Management, Practice Assessments, Acquisition & Integration Strategy, Clinic Operational Enhancements
MARKETING
New Patient Revenue Streams, Brand Strategy, Website/Digital Marketing, Digital Advertising/Social Media
Finance and accounting
Pro Forma Financials, P & L Management, Bookkeeping Services, Accounting Services
talent acquisition/development
MD & OD Recruitment, Senior Exec Recruitment, Practice Team Retention, Coaching & Training
GET STARTED WITH A COMPLIMENTARY CONSULTATION
Whether your practice needs help with one of the six pillars, all of them, or you just need to find out why your business isn’t growing at the pace you think it should, all it takes to get started is a no-strings attached complimentary consultation.
KEY STRENGTHS / COMPETENCIES
Unique solutions provide extraordinary results.
Strategic Acquisitions & Integrations
Successfully acquiring and integrating a practice or practices requires a thorough review, assessment, and understanding of each business. Gathering, analyzing, and acting on the *right* information will determine if the acquisition or integration is a success. When acquiring a practice, making sure that the necessary structures are in place for a “turnkey” integration is critical. That’s where we come in. Our team has successfully negotiated new acquisitions and integrated practices across the United States.Facility Openings & Expansions
Whether you are expanding your current practice or opening a new office, it is critical to have the proper process and structure in place to get it right the first time. Our team will manage your new facility opening to ensure it launches without problems and is set up for future success and growth. When expanding a current practice, we know that reviewing your current processes and adjusting them to fit your new footprint is critical to success. Making sure patient flow is not impeded and that your entire team understands the new layout and processes can determine whether patient volume grows or the practice stagnates. Our team can guide your practice through the process of expansion to set your business up for successful growth.Marketing Research & Program Development
Having the right internal structure and processes means nothing if there aren’t patients coming through the door. Driving new patient volume to your practice requires a consistent and strategic marketing plan that is customized for your geography and target demographics. Our marketing team has proven results when it comes to creating, deploying, and optimizing marketing campaigns to drive new patients from Google, Facebook, and other digital platforms as well as through traditional TV and radio. In addition to advertising through digital and traditional channels, it is important to cultivate business partnerships and create a referral network of medical groups and corporations that will funnel patients to your practice. Let our team get to work driving new patients through your doors so you can do what you do best.Quality & Value Improvement
The fastest way to grow your revenue and maximize your return is to create a phenomenal experience for your patients. It starts with your patient’s first impression as they arrive at and enter your practice, and continues through post-appointment follow-up. Waiting room experience and interaction with your staff, technicians, and your providers is at the heart of crafting a memorable, desirable patient experience that will generate positive word of mouth advertising for your business. Failing to focus on this aspect of your practice can cripple the business and stunt growth. Crafting a top-tier patient experience at your practice, coupled with offering services that are relevant and have value to the patient, is a crucial requirement for sustainable revenue and practice growth.Partnership Development
Without proper communication and collaboration between internal and external practice partners and stakeholders, it is impossible to successfully grow the business. Our team has the experience you need to develop communication channels amongst internal partners at your practice, as well as with external corporate partners or stakeholders. If you are struggling with communication or involvement between internal or external partners at your practice, we can help.Budgets, Pro Forma Financials, P&L Management
Your company financials are an important metric to gauge the health of your practice. Our team provides an assessment of your company pro forma to determine where opportunities lie for improvement or investment. We can help organize and evaluate your practice financials or those of a practice you are looking to require, from revising or creating budgets to reviewing financial statements, renegotiating contracts, and more.Credentialing
A faster and more efficient process of credentialing and provider enrollment results in more revenue for your practice and more time for focusing on patient care and patient experience. Our credentialing consultants have experience assisting healthcare professionals and providers with this tedious process, making it easy for them so they can spend their time caring for patients. We have assisted hundreds of providers across specialties with their credentialing and provider enrollment, and will do the same for your team.YOU FOCUS ON PATIENTS.
LET US WORRY ABOUT tHE REST.
Service Highlight
Medical Billing Solutions
Complete practice management and physician billing solution:
- eliminates all charge entry, claim submission, payment posting and much more
- Claims submission and tracking helping ensure timely payment
- Remittance advice posting, including EOB scanning and payment verification
- New payer rule development helping to monitor changes and keep payments on track
- Advanced claim scrubbing resulting in clean claims the first time
- Fully customizable reports available 24/7 in real-time, providing in-depth visibility into practice performance and trends
A Comprehensive Solution for Healthcare Provider Verification of Credentials
- Initial Credentialing and Recredentialing
- Provider Enrollment
- Hospital and ASC Appointment and Reappointment
- Negotiating and Renegotiating of Payor Contracts
- Establishing and maintaining NPIs
- Establishing and maintaining CAQH
- Reporting Demographic and Tax ID Changes
- Reporting of Expiring Certifications, Licenses and Liability Insurance
- Record Keeping of Continuing Education
Service Highlight
Credentialing
Our services provide initial credentialing and recredentialing for numerous specialties across the medical spectrum. Our healthcare clients include medical doctors, nurse practitioners, physician assistants, physical/occupational therapists, as well the credentialing and provider enrollment of ambulatory surgery centers (ASCs).
In the past 15 years we have completed thousands of appointments and reappointments for hundreds of hospitals and ASCs across the country. With the extensive knowledge of NPPES, Medicare/Medicaid, NPDB, OIG, NCQA, and JCAHO accreditation services, our goal is to streamline your onboarding process and enhance the profitability of your healthcare organization so that your practice can become a leading healthcare provider in the community.

Justin Sullivan
Justin Sullivan, managing director of the Sullivan Management & Consulting Group, has worked in the healthcare industry since 1997. As a Senior Health Care Executive, CEO & Practice Administrator he has over 16 years of experience managing and revitalizing practices nationwide.
Sullivan Management & Consulting Group leverages Justin’s extensive background leading ophthalmic practices, combined with the experience and expertise of the SMCG consulting team, to drive an analytical, data-driven approach to maximizing productivity and profitability for your practice.