Sullivan Management & Consulting Group Returns to AAO Annual Meeting
The American Academy of Ophthalmology prepares to host AAO 2025 in Orlando, Florida, from October 18-20, 2025, with Subspecialty Day programs scheduled for October 17-18. This premier gathering brings together eye care professionals from around the globe for knowledge exchange, professional development, and networking opportunities that shape the future of ophthalmology practice management.
Sullivan Management & Consulting Group (SMCG) is pleased to announce that Justin Sullivan, Founder, President, and CEO, will participate in the American Academy of Ophthalmic Executives' (AAOE) "Conversations with the Experts" sessions at Booth 2761, Hall WB1. This marks another milestone in SMCG's ongoing commitment to advancing ophthalmology practice excellence through strategic guidance and operational expertise.
Meet Justin Sullivan: Healthcare Practice Management Authority
With over 25 years of healthcare industry experience and 18 years dedicated specifically to ophthalmology practice management, Justin Sullivan has established himself as a trusted advisor to medical practices nationwide. His track record includes transforming struggling practices into high-performing organizations while maintaining focus on patient care quality and physician satisfaction.
Comprehensive Expertise for Modern Ophthalmology Practices
Justin's consultation areas span the full spectrum of practice management challenges facing today's ophthalmology groups:
Medical Billing and Revenue Cycle Management
Optimizing claim submission workflows, reducing denial rates, and accelerating payment cycles through systematic process improvement.
Strategic Business Development
Identifying growth opportunities through service line expansion, market analysis, and competitive positioning strategies tailored to ophthalmology subspecialties.
Business Operations and Strategic Planning
Developing actionable roadmaps for practice evolution, incorporating quality management principles that align operational efficiency with clinical excellence.
Credentialing Services
Navigating the complex provider credentialing landscape, ensuring timely payer enrollment and maintaining compliance across multiple insurance networks.
Financial Management
Implementing robust budget management systems, conducting financial performance analysis, and providing guidance for practice acquisitions, mergers, and strategic partnerships.
Provider Onboarding and Recruitment
Streamlining physician integration processes and developing talent acquisition strategies that support sustainable practice growth.
Digital Presence Management
Leveraging social media platforms and professional web design to enhance practice visibility and patient engagement in competitive markets.
Executive Development
Providing mentoring and coaching services that strengthen management teams and prepare emerging leaders for expanded responsibilities.
Why Ophthalmology Practices Seek SMCG's Guidance
Healthcare organizations partner with SMCG when they recognize the need for specialized expertise that extends beyond generic business consulting. Ophthalmology practices present unique operational complexities—from ASC management and subspecialty service integration to optical retail operations and medical-surgical balance—requiring consultants who understand these nuances intimately.
SMCG's approach combines data-driven analysis with practical implementation frameworks designed specifically for medical practice environments. Rather than prescribing one-size-fits-all solutions, the firm develops customized strategies that account for practice size, market dynamics, physician culture, and organizational goals.
Strategic Insight: This methodology has proven particularly valuable for practices navigating transitions: physician succession planning, corporate partnership evaluation, service line development, or operational turnaround situations requiring rapid yet sustainable improvement.
AAOE Practice Management Programming at AAO 2025
The American Academy of Ophthalmic Executives Practice Management Program runs concurrently with the main AAO meeting from October 17-20, offering dedicated educational tracks for practice administrators, business managers, and healthcare executives. This specialized programming addresses the operational challenges unique to ophthalmology practice management.
The "Conversations with the Experts" format provides an accessible, informal setting for practice leaders to discuss specific challenges with experienced consultants. Unlike traditional conference sessions, these one-on-one consultations allow for candid discussion of practice-specific issues and personalized guidance from industry specialists.
Practice Management Discussion Topics
Approximately 13,000 eye care professionals attend AAO annually, creating exceptional networking opportunities alongside educational content. For practice administrators and ophthalmologists seeking operational guidance, strategic use of "Conversations with the Experts" sessions can yield insights that directly impact practice performance.
Consider preparing specific questions or bringing anonymized financial benchmarks to facilitate meaningful discussion during consultant sessions. Topics might include:
- Current challenges with revenue cycle performance or payer contract negotiations
- Strategic questions about practice expansion, service line development, or physician partnership structures
- Operational concerns regarding workflow efficiency, staff productivity, or patient access
- Technology decisions involving EHR optimization, practice management systems, or patient engagement platforms
- Compliance questions related to credentialing, regulatory requirements, or quality reporting programs
Connect with SMCG at AAO 2025 Orlando
Justin Sullivan welcomes ophthalmology practice leaders, administrators, and physicians to visit the AAOE "Conversations with the Experts" area at Booth 2761, Hall WB1 throughout the conference. Whether you're evaluating consultant partnerships, seeking second opinions on strategic decisions, or exploring solutions to specific operational challenges, these sessions provide valuable opportunities for professional dialogue.
AAO 2025 Event Details
Dates: October 17-20, 2025
Location: Orange County Convention Center, Orlando, Florida
SMCG Booth: 2761, Hall WB1 (AAOE "Conversations with the Experts")
SMCG's healthcare practice consulting services support medical organizations across the complete practice lifecycle—from startup planning and growth strategies to operational optimization and succession transitions. Our ophthalmology-specific expertise ensures recommendations account for the subspecialty considerations, surgical volume dynamics, and market factors that influence practice success.
For practices unable to attend AAO 2025 or seeking more comprehensive consultation following the conference, SMCG maintains a nationwide client base and conducts engagements both on-site and remotely. Our team brings deep healthcare operations expertise combined with practical implementation support that extends beyond strategic recommendations to ensure successful execution.
Schedule a consultation with SMCG to discuss your practice's specific operational challenges and growth opportunities: Contact SMCG.
